Insights / Reporting Automation

By using Launchpad to automate data centralization in BigQuery, a global brand reduced their monthly reporting time by 95%....

Effective reporting relies on a strong, accurate data foundation—data accuracy, storage, and transformation—more than the visible dashboards and analysis....

Google has renamed its self-service reporting tool back to Data Studio (from Looker Studio) to clearly distinguish it from the enterprise-grade Looker BI platform....

Looker Studio now offers native options to export individual charts as high-quality PNGs or copy them to the clipboard, eliminating the need for manual screenshots in reporting workflows....

Integrating GA4 with BigQuery demands strategic planning, precise metric definition, monitoring, cost management, and data modeling to convert raw events into a reliable reporting foundation....

Month-over-Month (MoM) reporting is flawed due to unequal calendar lengths, making Period-over-Period (PoP) a more reliable method for accurate marketing campaign analysis....

Agency reporting evolved from manual spreadsheets in 2016 to automated, AI-driven systems by 2026, changing the agency's role from data assembler to strategic AI Orchestrator....

How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams....

With Launchpad, dynamic exchange rates can be applied based on the actual transaction date, making historical reports far more precise....

This guide covers essential steps, from initial design concepts to incorporating branding elements like color schemes, icons, and typography, to achieve a polished and cohesive template....